Black Friday at Prima

Black Friday – all month long

Black November

10% off your entire order

November 2–30, 2026

Your code: PrimaBF10

Shop now and get 10% off
  • Free shipping on orders over €35 in the Netherlands
  • Order by 3:00 p.m. on business days for same-day shipping
  • Pay later available
  • Grain-free pet food

How it works

No rush, no stress: enjoy a discount all month long, not just for one day.

  1. Fill your cart

    Choose kibble, wet food, or treats for your dog or cat.

  2. Enter the code

    Enter PrimaBF10 under "Discount code" at checkout.

  3. Enjoy 10% off

    The discount is deducted directly from your total.

What will you stock up on?

The perfect time to stock up.

Dog foodView Dog treatsView Cat foodView Bulk packsView

Tip: stock up now for the holidays

Order a large bag of kibble or a multipack and lock in your discount well into December. Still unsure about a flavor? Try a sample pack first.

Offer valid from November 2 to 30, 2026, with code PrimaBF10. The discount is applied at checkout.